Grocery Shopping

Grocery shopping seems like a routine errand.

In reality, it's a series of many small steps that begin before you leave home and continue long after you return.

When one or more of those steps begins requiring more effort, grocery shopping can become an example of everyday friction.

Recognizing that friction isn't about looking for problems.

It's about noticing change while there are still many possibilities to consider.

Everyday Friction

Pressure Points

Possibilities to Consider


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